That’s because it truly is one of the best. If you’ve read any purple shampoo reviews prior to this, then you’ve probably seen Joico on there. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses. You can find purple shampoo for anywhere from $6 to $50. Color Balance Purple Shampoo Don’t lose your cool with Color Balance Purple Shampoo. Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair. The Joico Color Balance Purple Shampoo and Conditioner is one-of-a-kind when it comes to problems like these because it is scientifically developed with new methods to contain all the features that you look for in a hair care product. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected. For a basic purple shampoo, you’ll typically spend between $6 and $12. Providing some natural and synthetic ingredients, rest assured that your new hair care routine will keep your hair safe. Lower-tier purple shampoos might have a lighter shade, a smaller bottle, or poorer-quality ingredients. Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. Joico Color Endure Violet Shampoo for toning blonde and gray hair 33.8 fl oz Color Balance Purple Shampoo This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. Joico Color Balance Purple Shampoo 10.1 fl oz + Purple Conditioner 10.1 oz Duo My hairdresser told me about the joico color balance purple shampoo and that it works perfect for blonde hair so we can keep it healthy and toned to that platinum color and not to a yellow copper color in love with my shampoo I even bought the conditioner as well ! 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